Market Leader Intermediate (New Edition) - Map of the book

Unit Discussion Texts Language work Skills Case study 1 Brands Discussion: Talk about your favourite brands Discuss two authentic product promotions Reading : Outsourcing production -Financial Times Listening: An interview with a brand consultant Words that go with brand and product Present simple and present continuous Taking part in meetings 1 Caferoma: Solve the problems of a leading brand Writing: e-mail 2 Travel Discussion: Talk about your travel experiences Reading : Air rage - Guardian Listening: A business traveller's priorities British and American travel words Talking about the future Making arrangements on the telephone Work, rest and play: Choose a suitable hotel for a seminar in France Writing: e-mail 3 Organisation Discussion: Rank status symbols in order of importance Reading : Flexibility in the workplace - Fast Company Listening: An interview with the partner of a management consultancy Words and expressions to describe company structure Noun combinations Socialising: introductions and networking Auric Bank: Choose the best way to reorganise customer services. Writing: report 4 Change Discussion: Discuss attitudes to change in general and at work Rank stressful situations Reading : Change in retailing - Financial Times Listening: An interview with a business transformation director Words for describing change Past simple and present perfect Taking part in meetings 2 Acquiring Metrot: Agree on changes at a company that has been taken over Writing: action minutes 5 Money Discussion: Do a quiz and discuss attitudes to money Reading : Two financial reports - Financial Times Listening: An interview with the founder of a finance firm Words and expressions for talking about finance Describing trends Dealing with figures Angel Investments: Choose a company to invest in Writing: e-mail 6 Advertising Discussion: Discuss authentic advertisements Discuss good and bad advertising practices Reading : Successful advertising - Guardian Listening: An interview with the head of planning at an advertising agency Words and expressions for talking about advertising Articles: a, an, the, zero article Starting presentations Focus Advertising: Create and present an advertising campaign Writing: summary 7 Cultures Discussion: Discuss the importance of cultural awareness in business Reading : Advice for doing business across cultures Listening: An interview with a trainer in cultural awareness Idioms for talking about business relationships Modals of advice, obligation and necessity Social English See also: the social-cultural game on pages 138 and 139 Visitors from China : Plan a visit by a Chinese manufacturer Writing: e-mail 8 Employment Discussion: Choose the most important qualities for getting a job Describe best and worse experiences at work Reading : Retaining good staff - Financial Times Listening: An interview with an executive search consultant Words to describe the recruitment process and personal character Indirect questions and statements Managing meetings Slim Gyms: Choose the best candidate for the job of General Manager Writing: letter 9 Trade Discussion: Discuss ideas about globalisation Reading : Fair trade - Guardian Listening: An interview with an expert on negotiating Words for talking about international trade Conditions Negotiating Ashbury Guitars: Negotiate a deal with an overseas guitar manufacturer Writing: e-mail 10 Quality Discussion: Discuss ideas ofquality Reading : Old-fashioned quality - Financial Times Listening: An interview with the Senior Vice President of a prestigious hotel chain. Words for talking about quality control and customer service Gerunds and infinitives Complaining on the telephone Brookfield Airport : Work out an action plan following complaints from passengers Writing: report 11 Ethics Discussion: Discuss questions of ethics at work Rank a list of unethical activities Reading : Business ethics - Financial Times Listening: An interview with a bank executive Words to do with honesty or dishonesty Narrative tenses Problem-solving Profit or principle? Decide if a manager has acted unethically and what action to take Writing: letter 12 Leadership Discussion: Discuss the qualities of good leadership Reading : Profile of a leading Chief Executive - Financial Times Listening: An interview with an expert in leadership training Words to describe character Relative clauses Decision-making Orbit Records: Discuss ideas to save a failing music retailer Writing: e-mail 13 Innovation Discussion: Talk about innovations in your daily life and in the twentieth century Reading : In-company innovation - Fortune magazine Listening: An interview with an expert on presentations Words and expressions to describe innovations Passives Presentation techniques Style is everything: Prepare a product presentation for a competition Writing: short article or press release 14 Competition Discussion: Do a quiz on how competitive you are Reading : Losing competitive edge - Financial Times Listening: An interview with the Marketing Manager of a credit card business Idioms from sport to describe competition Modals of probability Negotiating Beverley Watches: Choose the best supplier Writing: e-mail

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