Market Leader Upper Intermediate - Map of the book

Unit	Discussion	Texts	Language work	Skills	Case study
1	Communication Discussion: What makes a good communicator?	Reading: Communications problems Listening: An interview with a communications expert	Words to describe good and bad communicators Idioms	Problem solving on the phone	Creating a sense of identity: Improve communi- cations in a global company Writing: memo
2	International marketing Discussion: Discussion of international brands	Reading: The international marketing mix - Financial Times Listening: Authentic brainstorming meeting	Marketing collocations Noun compounds and noun phrases	Brainstorming	Zumo: creating a global brand: Reposition a sports drink for the global market Writing: memo
3	Building relationships Discussion: Discuss business relationships and do a quiz	Reading: Relationship marketing Listening: Interviews with people promoting business relations	Words to describe relations Multi-word verbs	Networking	Getting to know you: Discuss ways to promote customer loyalty Writing: sales letter
4	Success Discussion: Defining success Learning from mistakes	Reading: Mobile phones- Financial Times Listening: An interview with a management expert	Prefixes Present and past tenses	Negotiating	Camden FC: Negotiate a sponsorship deal for a football team Writing: press release or letter
5	Job satisfaction Discussion: Discuss motivation and do a quiz on stress Discuss how job titles affect motivation	Reading: Fringe benefits - Financial Times Listening: An interview with an expert on job satisfaction	Words for describing motivating factors Passives	Handling difficult situations	Office attraction: Devise a policy on close relationships at work Writing: guidelines
6	Risk Discussion: Discuss everyday risk and risk in business	Reading: Risks from globalisation - PR newswire Listening: An interview with an expert in risk management	Words for describing risk Intensifying adverbs	Reaching agreement	A risky business: Consider options to improve a clothing company's profit Writing: report
7	e-commerce Discussion: Discuss the use of the Internet	Reading: Using the Net ? Business Week Listening: An interview with an e-commerce entrepreneur	Internet terms Conditionals	Presentations	KGV Europe: Decide whether a music retailer should trade on the internet Writing: memo
	Review unit A
8	Team building Discussion: Do a quiz about thinking styles	Reading: Successful team-working - Accountancy magazine Listening: An interview with a team-building expert	Prefixes Modal perfect	Resolving conflict	The new boss: Look at ways of improving the performance of a sales team Writing: letter
9	Raising finance Discussion: Ways of raising money	Reading: Financing start-up business - Financial Times Listening: Interview with the founder of an Internet business consultancy	Financial terms Dependent prepositions	Negotiating	Vision Film Company: Negotiate a finance package to make a feature film Writing: e-mail
10	Customer service Discussion: What people complain about Customer complaints	Reading: Customer delight - Financial Times Listening: New technology in customer service	Handling complaints Gerunds	Active listening	Hermes Communi-cations: Prioritise and deal with complaints Writing: memo
11	Crisis management Discussion: When is a problem a crisis?	Reading: Airline crashes - Financial Times Listening: An interview with a crisis management expert	Noun phrases with/without of Similarities and differences	Asking and answering difficult questions	Game over: Manage a crisis over pirated software Writing: report
12	Management styles Discussion: Do?s and don?ts for managers	Reading: Who would you rather work for - Guardian Listening: An interview with a business author	Management qualities Text reference	Putting people at ease	Zenova: Assess feedback from employees to improve management styles Writing: action minutes
13	Take-overs and mergers Discussion: Pros and cons of take-overs and mergers	Reading: Why mergers fail - Financial Times Listening: An interview with an executive who has recently made a large acquisition	Words to describe take-overs and mergers Headlines	Summarising in presentations	Group Bon Appetit PLC: Discuss the risk of take-over and consider making new acquisitions Writing: report
14	The future of business Discussion: Personal predictions	Reading: Products and services of the future - Financial Times Listening: An interview with a trend watcher	Describing the future The language of prediction	Getting the right information	Yedo Department Stores: Look at trends and increase profitability of an up-market department store Writing: report
	Review unit B

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