to act on the price
 after-sales activities
 after-sales service
 assisted brand identification
to be competitive
to be out of stock
 behaviour pattern
 blind product test
 brand equity
 brand extension
 brand loyalty
 brand positioning
 brand preference
 brand range
 brand strategy
 brand switching
 brand value
 branded product
 buy for fun
 buying frequency
 buying habit
 buying motivation
 call planning
 cannibalization
 cartel price
 case history
 cash and carry
 certificate of guarantee
 chain of retailers
 cluster analysis
 commercial strategy
 competition
 competitive advantage
 competitive products
 competitiveness
 competitor
 competitor profile
 consumer association
 consumer panel
 consumer survey
 convenience goods
 convenience store
 corporate identity
 corporate image
 cost per call
 cost per contact
 coverage
 customer loyalty
 customer satisfaction
 customer service
 cut-throat competition
 demand and supply curve
 demand components
 department stores
 discount superstores
 display material
 distribution
 distribution chain
 distribution channel
 distribution cost
 distributor
 domestic market
 driving effect
 economic model
 empirical research
 entry barriers
 excess of supply
 exhibition - show
 exhibition stand
 exit barriers
 experience curve
 fashion product
 first entry advantage
 foreign dumping
 franchising
 free sample
 game theory
 gap analysis
 group interview
 guided interview
 historical brand
 hypermarket
 imitation
 imitative effect
 incentive price
 in-store survey
 international competitiveness
 interviewee - answering person
 introductory offer
 introductory stage
 key factor of success
to launch a product
 law of demand and supply
 long term forecast
 loss leader price
 loss of competitiveness
 mail-order company
 mail-order sale
to make a survey
 market amplitude - market scope
 market analysis
 market area
 market elasticity
 market evaluation
 market expansion
 market niche
 market penetration
 market potential
 market research
 market segmentation
 market share
 market size
 market survey
 market test
 marketing goals
 marketing mix
 marketing plan
 marketing techniques
 mass-market product
 maturity phase
 memory research
 merchandiser
 minimarket
 mission
 multipack
 niche strategy
 one-stop shopping
 open question
 own brand products
 panel - consumer panel
 parallel import
 penetration index
 perceived quality
 pilot scheme
 pilot shop
 pilot survey
 point of sale (POS)
to position
 positioning
 potential market
 premium price
 prestige product
 price competitiveness
 price limit
 price perception
 price/quality effect
 price-sensitive buyers
 price-sensitive product
 product image
 product life cycle
 product manager
 product oriented
 product policy
 product range
 propensity to consume
 psychological threshold
 public relations (PR)
 purchase headquarters
 purchasing group
 qualitative interview
 qualitative research
 quality management
 quantitative interview
 quantitative research
 random sample
 random sampling
 redemption
 redemption costs
 reference price
 reference value
 registered trademark
 repositioning
 retail outlet
 retail prices
 retailer brand
 sales analysis
 sales promotion
 sales response
 sales tactics
 sell-in activity
 selling methods
 sell-out activity
 semiotic analysis
 shop in the shop
 shopping centre (GB) - shopping mall (US)
 single brand distribution
 social-economic factors
 socio-economic characteristics
 sole selling price
to soundout the market
 specialised store
 statistical survey
 sub-brand
 substitute products
 supply curve
 targeted distribution
 taste test
 telephone research
 trade fair
 trade mark
 trademark - brand name
 trend
 unbranded product
 unfair competition
 unstructured interview
 user
 value chain
 value system
 variety store (GB) - variety shop (US)
 wholesale stores
 wholesaler brand
 win-win strategy